What is “the Thinking Organization?”

August 15, 2011

All organizations think. They make decisions, learn and focus.
However, I use the term “thinking organizations” to refer to organizations with a conscious and systematic awareness of the thinking process as distinct from the more widespread appreciation of the end products. Id est, most companies readily acknowledge the importance of good decisions, but fewer [...]

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Who’s in charge of thinking about how your company uses information?

March 21, 2010

If you’re like many small companies, you don’t have a designated Chief Information Officer(CIO.)  But that shouldn’t stop you from taking a strategic approach to information.
According to The New Voice of the CIO, a recent study from IBM, this involves:

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Web Marketing and Business Improvement in the Thinking Organization

March 16, 2010

Web 1.0 was about learning.  Web 2.0 is about thinking.
It’s no longer enough to build a website where prospects can learn about your products. The thinking strategist now provides resources that help prospects think about their needs in a context that nourishes their appreciation of the company’s unique value proposition.
It’s no longer enough

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How student-developers will harness the tablet computer to transform learning

January 30, 2010

The iPad and other tablet computers will fundamentally change the nature of education research, content and delivery because there has never been such an overlap between users and developers.
Many of the high school, college and other students who’ll be using a tablet computer to engage their course content are innovative and adept programmers who’ll create [...]

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Using Social Media in Education

January 19, 2010

Social Media is a learning tool, a course of study, a source of new revenues and a way to enhance marketing, admissions, retention and career placement.
It also offers significant competitive advantage to educational organizations because of its proven appeal to your customers, the lack of products being offered them and a substantial body of knowledge [...]

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Moving from Above-the-Workflow Events to In-the-Workflow Events

January 13, 2010

In his book “Thinking and Deciding,” Jonathan Baron describes three types of thinking:
“We think when we are in doubt about how to act, what to believe, or what to desire.”
In-the-workflow thinking, the first type, makes the decisions people are facing in their every day work life and above-the-workflow thinking, the second and third types, invites [...]

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Wave, tacit knowledge and the competitive advantage of face to face events

December 13, 2009

Wave is both a great way for a group to record what it’s learning and an incredibly powerful learning environment.  This combination holds two profound and profitable promises for the face to face event industry:

As a learning record, it will allow the Event Industry to fully embrace the outcomes focus of modern business and create [...]

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Google Wave, Twitter and the Transformation of Event Marketing

December 7, 2009

Google Wave is an exciting new collaborative tool and in their suggestions about how it could be used, organizing events is first on Google’s list.
I think Wave and Twitter will combine to transform event marketing by taking social media to the next level because Wave finally gives people an essentially social media subject about which [...]

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Strategic Social Media Community Management

November 25, 2009

In their recent article “Social media:  The new hybrid element of the promotion mix” , W Glynn Mangold and David Faulds give some tips for using social media as part of an organization’s integrated marketing communications strategy.  What I found most interesting was their conclusion that although we can’t control the discussions on the social [...]

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Using Crowd Sourcing to replace the sales funnel with something more reflective of Social Media

October 1, 2009

Isn’t it time to get rid of sales funnel thinking?  Consider all the ways it’s inconsistent with the ethos of Social Media:
It emphasizes the company’s perspective, not the customer’s,
Funnels are for homogenous liquids.  Customers are all different,
Stickiness is anathema to funnels, yet essential to Social Media,
The customer isn’t even visible,
No give to get,
It suggests the [...]

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